Risky Business: The Risk-Reward Trade-off is Different for Nonprofit and For-profit Firms-Reference-Cited by-同舟云学术

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Risky Business: The Risk-Reward Trade-off is Different for Nonprofit and For-profit Firms

Published:2021 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Gershon Rachel,Cryder Cynthia,Croston Merriah

Publisher

Elsevier BV

Reference76 articles.

1. Cultivating admiration in brands: Warmth, competence, and landing in the "golden quadrant;Jennifer L Aaker;Journal of Consumer Psychology,2012

2. Nonprofits are seen as warm and for-profits as competent: Firm stereotypes matter;Jennifer Aaker;Journal of Consumer Research,2010

3. Are risk preferences stable across contexts? Evidence from insurance data;Levon Barseghyan;American Economic Review,2011

4. Impediments to effective altruism: The role of subjective preferences in charitable giving;Jonathan Z Berman;Psychological science,2018

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