Investing in Quality or Paying Consumers for Higher Evaluations: The Interplay between the Two Policies-Reference-Cited by-同舟云学术

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Investing in Quality or Paying Consumers for Higher Evaluations: The Interplay between the Two Policies

Published:2024 Issue: Volume: Page:
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Author:

Wang Fuqiang,Sun Xiaoxuan,Huang Guangjun

Publisher

Elsevier BV

Reference37 articles.

1. Stimulating Online Reviews by Combining Financial Incentives and Social Norms;G Burtch;Manag. Sci,2018

2. Quality-based competition, profitability, and variable costs;C Chambers;Manag. Sci,2006

3. Price and quality decisions in dual-channel supply chains;J X Chen;Eur. J. Oper. Res,2017

4. Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix;Y Chen;Management Science,2008

5. The effect of word of mouth on sales: Online book reviews;J A Chevalier;J Market Res,2006

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