Philosophical Debates in Marketing and the Application of Critical Realism to Online Relationship Marketing-Reference-Cited by-同舟云学术

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Philosophical Debates in Marketing and the Application of Critical Realism to Online Relationship Marketing

Published:2014 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Boateng Sheena Lovia,Boateng Richard

Publisher

Elsevier BV

Reference140 articles.

1. Philosophical Debates in Marketing and the Application of Critical Realism to Online Relationship Marketing

2. A conceptualisation of a customer-bank bond in the context of the twenty-first century UK retail banking industry;R Ahmad;International Journal of Bank Marketing,2005

3. Integrating deductive and inductive approaches in a study of new ventures and customer perceived risk;H Ali;An International Journal,1999

4. Improving customer service in the banking industry-case of Ghana Commercial Bank (GCB)-Ghana;G Amoako;International Business Research,2012

5. Marketing, Scientific Progress, and Scientific Method;P F Anderson;Journal of Marketing,1983

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Philosophical Debates in Marketing and the Application of Critical Realism to Online Relationship Marketing;SSRN Electronic Journal;2014

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