The Effects of Sponsorship Disclosure in Short-Form Video: A Moderated Mediation Model of Sponsorship Literacy and Perceived Features of Sponsored Short-Form Video
Author:
Publisher
Elsevier BV
Reference57 articles.
1. Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment;S C Boerman;International Journal of Advertising,2022
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3. Effects of sponsorship disclosure timing on the processing of sponsored content: A study on the effectiveness of European disclosure regulations;S C Boerman;Psychology & Marketing,2014
4. Informing Consumers about "Hidden" Advertising: A Literature Review of the Effects of Disclosing Sponsored Content;S C Boerman;Advertising in New Formats and Media,2016
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