Effect of Social Media on Online Shopping Behaviour of Apparels in Jaipur City- an Analytical Review

Author:

Chaturvedi Dr. Sumit,Gupta Dr. Sachin

Publisher

Elsevier BV

Reference17 articles.

1. Electronic Word-of-Mouth Via Consumer Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?;T Hennig-Thurau;Journal of Interactive Marketing,2004

2. Social Media and its Impact on Consumers Behavior;Elisabeta Ioanas;International Journal of Economic Practices and Theories,2014

3. Social media: The new hybrid element of the promotion mix;G Man Gold;Business Horizons,2009

4. Engagement with Media;Mersey R Davis;Journal of Media Business Studies,2010

5. ‘Buying’ or ‘consumer’ behaviour decision models

Cited by 3 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. The Influence of Social Media Content towards Online Shopping Behavior;International Journal of Applied Research in Business and Management;2024-07-01

2. Impact of Social Media Advertisements on the Dynamics of Online Shopping: A Modeling Study;Differential Equations and Dynamical Systems;2022-04-04

3. Marketing agility and E-Commerce agility in the light of COVID-19 pandemic: A study with reference to fast fashion brands;Asian Journal of Interdisciplinary Research;2020-10-07

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