Social media: The new hybrid element of the promotion mix-Reference-Cited by-同舟云学术

Social media: The new hybrid element of the promotion mix

Published:2009-07 Issue:4 Volume:52 Page:357-365
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Mangold W. Glynn,Faulds David J.

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference30 articles.

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