Why pass on viral messages? Because they connect emotionally-Reference-Cited by-同舟云学术

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Why pass on viral messages? Because they connect emotionally

Published:2007-07 Issue:4 Volume:50 Page:291-304
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Dobele Angela,Lindgreen Adam,Beverland Michael,Vanhamme Joëlle,van Wijk Robert

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference41 articles.

1. It's catching;Bannan;Brandweek,2000

2. Blair Witch, Hotmail et le marketing viral;Bernard;L'Expansion Management Review,2001

3. Viral marketing;Borroff;Precision Marketing,2000

4. Les communautés virtuelles: Un potentiel marketing encore peu exploré;Brodin;Décisions Marketing,2000

5. The role of surprise in cognitive development;Charlesworth,1969

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