Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search-Reference-Cited by-同舟云学术

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Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search

Published:2017 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Sahni Navdeep S.,Nair Harikesh

Publisher

Elsevier BV

Reference44 articles.

1. AdWeek

2. The Study on the Effect on Social Native ads : Facebook Sponsored Advertising

3. Consumer Responses to Native Advertising

4. Why and How to Regulate Native Advertising in Online News Publications;A Bakshi;Journal of Media Law and Ethics,2015

Cited by 5 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Not Just Skipping: Understanding the Effect of Sponsored Content on Users' Decision-Making in Online Health Search;Proceedings of the 46th International ACM SIGIR Conference on Research and Development in Information Retrieval;2023-07-18

2. Exploring native advertising in Turkey: insights from digital immigrants and digital natives;Qualitative Market Research: An International Journal;2020-01-31

3. Serial Position Effects on Native Advertising Effectiveness: Differential Results Across Publisher and Advertiser Metrics;Journal of Marketing;2018-12-11

4. Sponsorship Disclosures of Native Advertising: Clarity and Prominence;Journal of Consumer Affairs;2018-07-04

5. Online Marketplace Advertising;SSRN Electronic Journal;2016

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