Author:
Aribarg Anocha,Schwartz Eric M.
Reference42 articles.
1. The Perils of Native Advertising;Shannan Adler;Huffington Post,2015
2. Multivariate Analysis of Multiple Response Data;Greg M Allenby;Journal of Marketing Research,2003
3. Why and How to Regulate Native Advertising in Online News Publications;Amar C Bakshi;Journal of Media Law and Ethics,2015
4. Determinants of Internet Advertising Effectiveness: An Empirical Study;George Baltas;International Journal of Marketing Research,2003
5. And Now, a Word from Our Sponsor-A Look at the Effects of Sponsored Content and Banner Advertising;Karen L Becker-Olsen;Journal of Advertising,2003
Cited by
3 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献