1. Social-Customer-Relationship-Management (Social-CRM)
2. Controlling von Online-Marketing
3. Startups' Experimental Development of Digital Marketing Activities. A Case of Online-Videos;Michael Beier;Social Science Research Network (SSRN) Electronic Journal,2016
4. Who Uses Mobile Apps Frequently on Vacation? Evidence from Tourism in Switzerland;Michael Beier;Information and Communication Technologies in Tourism,2016