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Social-Customer-Relationship-Management (Social-CRM)

  • Published:2012-09-06 Issue:5 Volume:54 Page:281-286
  • ISSN:0937-6429
  • Container-title:WIRTSCHAFTSINFORMATIK
  • language:de
  • Short-container-title:Wirtschaftsinf

Author:

Alt Rainer,Reinhold Olaf

Publisher

Springer Science and Business Media LLC

Subject

Information Systems

Reference29 articles.

1. Ang L (2011) Community relationship management and social media. Journal of Database Marketing & Customer StrategyManagement 18(1):31–38

2. Baird CH, Parasnis G (2011) From social media to social CRM – what customers want. IBM Global Services, Somers

3. Band W, Powers S, Magarie A (2012) Navigate the future of CRM. Forrester Research, Cambridge

4. Computerwoche (2010) Schwerpunktthema Social CRM. http://www.computerwoche.de/schwerpunkt/s/Social-CRM.html . Abruf am 2011-08-20

5. Destatis (2012) 53 % der Internetnutzer sind in sozialen Netzwerken aktiv. Pressemitteilung 172/12. Statistisches Bundesamt, Wiesbaden

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4. Digital transformation challenges in sustainable financial service systems using novel interval-valued Pythagorean fuzzy double normalization-based multiple aggregation approach;Environment, Development and Sustainability;2022-11-05

5. Social Media Customer Relationship Management and Business Performance: Empirical Evidence from an Emerging Market;Studies in Business and Economics;2022-08-01
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