You get what you Pay for: The Effect of Top Executives’ Compensation on Advertising and R&D Spending Decisions and Stock Market Return
Author:
Affiliation:
1. Paul Merage School of Business, University of California, Irvine
2. John Molson School of Business, Concordia University, Montreal
3. H. Wayne Huizenga School of Business and Entrepreneurship, Nova Southeastern University, Fort Lauderdale
Abstract
Publisher
SAGE Publications
Subject
Marketing,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1509/jm.11.0225
Reference113 articles.
1. Measuring Brand Equity Across Products and Markets
2. The Financial Information Content of Perceived Quality
3. Revenue Premium as an Outcome Measure of Brand Equity
4. Executive Compensation in the Information Technology Industry
5. When Does the Market Matter? Stock Prices and the Investment of Equity-Dependent Firms
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