Affiliation:
1. Coggin College of Business, University of North Florida, and Senior Research Fellow, American Antitrust Institute
Abstract
In 2004, the American Marketing Association announced a new definition of marketing. This special section examines the implications of this definition for (1) scholarship—in particular, scholarship that addresses “marketing and society”—and (2) the role and responsibility of marketing in society.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
52 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Towards a Sharper “Golden Anniversary” Focus for Macromarketing?;Journal of Macromarketing;2024-02-14
2. Corporate Social Responsibility and Marketing Ethics;ROUTLEDGE STUD MARK;2023-01-05
3. Introduction;Corporate Social Responsibility and Marketing Ethics;2023-01-05
4. Einführung;Die vernetzten Konsument*innen;2022-12-15
5. Social marketing: ready to help revolutionise marketing education;Journal of Social Marketing;2022-03-04