Einführung

Author:

Riedel Anna,Michelis Daniel

Publisher

Springer Fachmedien Wiesbaden

Reference53 articles.

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2. AMA (2021) Definitions of marketing, American Marketing Association, 2017. https://www.ama.org/the-definition-of-marketing-what-is-marketing/. Zugegriffen: 19. Aug 2021

3. Anderson C (2009) Free: the future of a radical price. Random House, London

4. Bernoff J, Schadler T (2010) Empowered: unleash your employees, energize your customers, transform your business. McGraw-Hill, Professional, New York

5. Blanchard O (2011) Social media ROI: managing and measuring social media efforts in your organization. Pearson Education, Boston Massachusetts

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