Reframing the Discount as a Comparison against the Sale Price: Does it Make the Discount More Attractive?-Reference-Cited by-同舟云学术

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Reframing the Discount as a Comparison against the Sale Price: Does it Make the Discount More Attractive?

Published:2018-01-06 Issue:3 Volume:55 Page:339-351
ISSN:0022-2437
Container-title:Journal of Marketing Research
language:en
Short-container-title:Journal of Marketing Research

Author:

Guha Abhijit¹,Biswas Abhijit²,Grewal Dhruv³,Verma Swati⁴,Banerjee Somak⁵,Nordfält Jens⁶

Affiliation:

1. Darla Moore School of Business, University of South Carolina

2. Wayne State University

3. Babson College

4. Lawrence Technological University

5. Department of Marketing and Supply Chain Management, Wayne State University

6. Stockholm School of Economics

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1509/jmr.16.0599

Reference38 articles.

1. Can you reduce your package size without damaging sales?

2. Price Promotion for Emotional Impact

3. Consumer Evaluations of Sale Prices: Role of the Subtraction Principle

4. Price promotion landscape in the US and UK: Depicting retail practice to inform future research agenda

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3. Gamification of the point of sale using hybrid-reality games: Non-players' negative influence on players' service experience;Technological Forecasting and Social Change;2024-06

4. Digital signage for promoting price discounts: First insights into customer spending on distant and nearby discounted products;Journal of Retailing;2024-06

5. Application of Artificial Intelligence to Enhance Business Intelligence for Increasing Customer Involvement in FMCG Industry;Advances in Computational Intelligence and Robotics;2024-05-31

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