Application of Artificial Intelligence to Enhance Business Intelligence for Increasing Customer Involvement in FMCG Industry

Abstract

Artificial intelligence (AI) has emerged as a transformative force across various industries, revolutionising how we live, work, and interact with technology. Its impact is profound, and its applications are multifaceted, garnering a spectrum of reviews – from enthusiastic acclaim to cautious apprehension. One of AI's most lauded strengths is its ability to enhance efficiency and productivity. In the business world, AI streamlines processes and tasks and delivers data-driven insights, thereby reducing operational costs and improving decision-making. The applications of AI in data analysis and predictive modelling have garnered widespread praise. From financial institutions using AI to detect fraudulent transactions to healthcare organisations utilising it for early disease diagnosis, the capacity of AI to process vast amounts of data quickly and accurately is undeniable. The reviews here are glowing, emphasising AI's ability to save time, reduce errors, and improve the quality of outcomes.