Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions
Author:
Affiliation:
1. Fox School of Business, Temple University
2. Business School, Sichuan University
3. Strategy, and MIS, Fox School of Business, Temple University, and is founder/director of the Global Center for Big Data in Mobile Analytics (GBM)
Abstract
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1509/jmr.14.0229
Reference22 articles.
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