From the Editor
Author:
Publisher
SAGE Publications
Subject
Marketing,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1509/jmkg.67.1.1.18596
Reference9 articles.
1. Charting New Directions for Marketing
2. In Pursuit of an Ideal: The Editorial and Literary History of the Journal of Marketing
3. Consumer Behavior and Y2K
4. From the Editor
5. Beginning Again: Change and Renewal in Intellectual Communities
Cited by 14 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Chapter 5 Justifying Companies’ Marketing Models for a Winning Business Strategy;Contemporary Studies in Economic and Financial Analysis;2018-09-19
2. Transformative Marketing: The Next 20 Years;Journal of Marketing;2018-07
3. Ruth N. Bolton: Autobiographical reflections;Journal of Historical Research in Marketing;2017-08-21
4. Indirect Learning: How Emerging-Market Firms Grow in Developed Markets;Journal of Marketing;2015-01
5. Online service failure and propensity to suspend offline consumption;The Service Industries Journal;2014-04-14
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