Transformative Marketing: The Next 20 Years-Reference-Cited by-同舟云学术

Transformative Marketing: The Next 20 Years

Published:2018-07 Issue:4 Volume:82 Page:1-12
ISSN:0022-2429
Container-title:Journal of Marketing
language:en
Short-container-title:Journal of Marketing

Author:

Kumar V.¹

Affiliation:

1. J. Mack Robinson College of Business, Georgia State University. Jiang Scholar at Huazhong University of Science and Technology; Fellow, Hagler Institute for Advanced Study, Texas A&M University; and Senior Fellow, Indian School of Business

Publisher

SAGE Publications

Subject

Marketing,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1509/jm.82.41

Reference27 articles.

1. From the Editor

2. Where is the land of Opportunity? The Geography of Intergenerational Mobility in the United States *

3. Using the past as a Guide to the Future: Reflections on the History of the Journal of Marketing

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