Exploring the Role of Social Media

Abstract

Social media is one of the most popular platforms where anyone can share their ideas, thoughts, and information through virtual networks and communities. Around the world, there are almost 3.8 billion social media users. Entrepreneurs may use social media to locate, interact with, and sell to their target consumers in a unique and successful way. With the capacity to leverage social media for businesses to acquire visibility for their innovation, it also gives a far more accessible entry point than conventional marketing strategies. Entrepreneurs utilize social media to help their businesses by using social media platforms. The aim of this chapter is to review the existing literature to find out the areas and outcomes of the usage of social media by entrepreneurs. Data were collected from various secondary data sources, such as journals, books, websites, etc. The study revealed that social media is one of the most essential tools for the growth of entrepreneurs. Social media is used in various sectors by entrepreneurs.