Exploring Social Media Adoption and SME Performance

Abstract

Small to medium enterprises (SMEs) are businesses that nourish revenues, assets, or number of employees below an unquestionable threshold. SMEs are the great altruist in developing the economy by employing vast numbers of people and helping in configuration through innovation as well as leading in global development of an economy. In emerging of market economies, SMEs are the engine of economic development because of their great entrepreneurial spirit. These will help to make an enterprise successful as well as bring new innovations for everyone. These days, SME entrepreneurs are coddling themselves on social media for amplifying their achievement, so this chapter will traverse the acquisition of social media and how the performance of SMEs is going while adopting these sites. Associating with these sites are helping people in linking with the world. Roles and challenges will also be narrated in this chapter.