The Effect of Neuromarketing and Subconscious Branding on Business Profitability and Brand Image

Abstract

In the ever-evolving marketing landscape, researchers continually seek innovative strategies to gain deeper insights into consumer behavior. This study explores how neuromarketing and subconscious branding serve as business model innovations for startups. By analyzing technologies like fMRI, EEG, and eye-tracking devices, it unveils how organizations can acquire critical consumer behavior insights, optimizing marketing campaigns. A comparative analysis highlights disparities between conventional and neuromarketing approaches, emphasizing the power of indirect marketing techniques. Practical applications and their impact on consumer behavior are illustrated through case studies, highlighting the innovation of this model and its substantial implications for SMEs.