Neuromarketing research in the last five years: a bibliometric analysis-Reference-Cited by-同舟云学术

Neuromarketing research in the last five years: a bibliometric analysis

Published:2021-01-01 Issue:1 Volume:8 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Alsharif Ahmed H.¹,Md Salleh Nor Zafir¹,Baharun Rohaizat¹,Rami Hashem E Alharthi¹²

Affiliation:

1. Azman Hashim International Business School (AHIBS), Universiti Teknologi Malaysia (UTM), Skudai, Johor 81310, Malaysia

2. Department of Financial and Administrative Sciences, Ranyah University College, Taif University, Taif 21944, Saudi Arabia

Funder

research

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2021.1978620

Reference67 articles.

1. Neuromarketing and consumer neuroscience: current understanding and the way forward

2. To Better Understand the Role of Emotional Processes in Decision-Making

3. The Neural Correlates of Emotion in Decision-making

4. Neuroimaging Techniques in Advertising Research: Main Applications, Development, and Brain Regions and Processes

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