Neuromarketing Science

Abstract

Neuromarketing is ruling the industry making all other traditional ways obsolete as the future of marketing is getting more demanding. As a matter of fact, neuro marketing is providing more accurate results of exactly what is demanded by the customer. It's a combination of both physiological and subconscious science of customer which turns the ads closer to meet customer demands. Undoubtedly, marketing has a crucial role in entrepreneurship or starting a new venture, so the marketing researchers specifically are applying neuro marketing techniques to support the hub of startups, which not only helps in cost cutting but to make an optimum utilization of scarce resources. This chapter enlightens the hidden truths revealed through neuroscience marketing and how this brain scanning is utilized as a powerful selling point and decision maker.