Affiliation:
1. Chitkara University, India
2. University of Technology and Applied Sciences, Ibri, Oman
Abstract
This study explores the intricate relationship between contemporary challenges, specifically eating disorders, and the impact of technology and social media on overall well-being. It centers on the application of smart wearable technology for monitoring mental and physical well-being to address health issues effectively. It emphasizes the crucial role of social media in shaping the overall customer experience, underscoring the significance of Social Media Optimization (SMO) and proactive customer engagement strategies to foster a positive digital presence and build lasting customer loyalty. The study highlights the transformative influence of immersive technologies on customer engagement (CE), offering personalized experiences that seamlessly blend physical and digital realms. These technologies not only bolster sales performance and streamline decision-making but also cultivate psychological engagement, providing a holistic understanding of products or services.