A Systematic Review of the Features and Functionalities of Mobile Applications (Apps) in the Fashion Industry

Abstract

The rapid growth and widespread use of mobile technology has had a significant impact on many industries, including the clothing, textile, and fashion industries. In recent years, the use of mobile applications (apps) has become increasingly popular in these sectors, providing a convenient and accessible platform for consumers to engage with brands and make purchases. In the past decade, much research has focused on the evolution of the use of this technology; however, limited research exists on understanding how consumers interact with apps and the extent to which they impact on purchase intention. This chapter will review current mobile applications providing an overview of their features and functionalities. Furthermore, this chapter will provide a gap in the literature that outlines the current state of play in the fashion industry amongst the major fashion retailers.