Affiliation:
1. Lovely Professional University, Phagwara, India
2. Noida Institute of Engineering and Technology, Greater Noida, India
Abstract
Cognitive dissonance may encourage or restrict innovation or adopt new technologies in this dynamic era of business. This can be solved with the implementation of applied scientific/logical concepts and procedures. To tackle the complicated problems of business motivation plays a vital role in the basic science of business. This article reviews business dynamics, cognitive dissonance, and innovation. This chapter delves into how organizations overcome cognitive dissonance to promote innovation or technologies. This chapter indulges in settings that encourage technologies, and innovations while addressing the dissonance, basic science of business, and strategies of profitable organizations. It examines the theoretical frameworks, empirical research, and case studies to show how organizations spark new ideas even with cognitive dissonance.