Affiliation:
1. Atal Bihari Vajpayee School of Management and Entrepreneurship, Jawaharlal Nehru University, India
Abstract
This chapter explores the innovative use of game elements and mechanics in event planning to enhance engagement, foster interaction, and create memorable experiences. Beginning with an introduction to gamification concepts and objectives, the chapter delves into the psychology of gamification and various types of gamification techniques. It provides insights into integrating gamification into event planning processes, including pre-event planning, execution, and post-event evaluation. Ethical considerations and challenges, such as ensuring fairness and inclusivity, addressing negative impacts, and mitigating over-competitiveness, are discussed. Additionally, the chapter explores future trends and innovations in event gamification, including emerging technologies, personalization trends, and integration with virtual and hybrid events. The chapter also highlights the power of gamification in transforming event experiences and offers practical insights for event planners and organizers to leverage gamification effectively.