Should Festival Be Smarter?

Abstract

The trend of information and communication technologies (ICT) employment to enhance transactions and to deliver better experience to visitors of mass events has been growing increasingly popular over the years. The emergence of “smart tourism” agenda which highlights new, more sustainable ways of business management, experience enhancement and destination management also creates new opportunities for ICT employment in mass event. Thus, this chapter discusses existing ICT holding potential for smart approach employment on mass events. An additional case of Exit festival was used as an exploratory evidence to support the main idea of the chapter. Based on comprehensive literary review and additional information on visitors' familiarity with ICT gained from the Exit festival, recommendations for mass event managers are presented.