SoCoMo marketing for travel and tourism: Empowering co-creation of value

Author:

Buhalis DimitriosORCID,Foerste Marie

Publisher

Elsevier BV

Subject

Marketing,Strategy and Management,Business and International Management,Tourism, Leisure and Hospitality Management

Reference90 articles.

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2. Ahlers, D., Boll, S., and Wichmann, D., (2008). Virtual signposts for location-based story-telling. In GI-Days 2008 Münster, Germany 16–17 June 2008.

3. Perceptions and strategies of hospitality and tourism practitioners on social media: an exploratory study;Ayeh,2012

4. Mining user mobile behavior in location based services;Balamurugan;International Journal of Scientific and Research Publications,2012

5. Agenda for co-creation tourism experience research;Binkhorst;Journal of Hospitality Marketing & Management,2009

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