Functionality, Emotion, and Acceptance of Artificial Intelligence Virtual Assistants-Reference-Cited by-同舟云学术

Functionality, Emotion, and Acceptance of Artificial Intelligence Virtual Assistants

Published:2022-09 Issue:7 Volume:30 Page:1-21
ISSN:1062-7375
Container-title:Journal of Global Information Management
language:ng
Short-container-title:

Author:

Du Xiaomin¹,Zhao Xinran²,Wu Chia-Huei³,Feng Kesha²

Affiliation:

1. Yingkou Institute of Technology, China

2. Dalian University of Technology, China

3. Minghsin University of Science and Technology, Taiwan

Abstract

This paper aims to expand the acceptance of the AI Virtual Assistant model from the perspective of user’s cognition. Based on the 240 samples, we used multi-layer regression analysis to investigate the influencing factors and differential effects of users' acceptance of AI Virtual Assistant. The results show that functional cognition and emotional cognition of users are important influencing factors for an artificial intelligence virtual assistant. This provides a new perspective for user acceptance processes of the AI Virtual Assistant. We also examined the moderating effect of social norms between user cognition and AI Virtual Assistant. At last, a new AI acceptance model of AI Virtual Assistant was established.

Publisher

IGI Global

Subject

Information Systems and Management,Management Science and Operations Research,Strategy and Management,Computer Science Applications,Business and International Management

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