Examining online social brand engagement: A social presence theory perspective
Author:
Publisher
Elsevier BV
Subject
Management of Technology and Innovation,Applied Psychology,Business and International Management
Reference100 articles.
1. Characteristics of TV commercials perceived as informative;Aaker;J. Advert. Res.,1982
2. Drivers of in-group and out-of-group electronic word-of-mouth (eWOM);Abrantes;Eur. J. Mark.,2013
3. The impact of customer community participation on customer behaviors: an empirical investigation;Algesheimer;Mark. Sci.,2010
4. Structural equation modeling in practice: a review and recommended two-step approach;Anderson;Psychol. Bull.,1988
5. Social labour: exploring work in consumption;Anderson;Mark. Theory,2016
Cited by 147 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Topic-based engagement analysis: Focusing on hotel industry Twitter accounts;Tourism Management;2025-02
2. Diffusion of innovation in direct-to-avatar (D2A): A study of immersive communication and branding in the metaverse;Computers in Human Behavior;2024-09
3. Do Psychological Ownership and Communicative Presence Matter? Examining How User-Generated Content in E-Commerce Live Streaming Influences Consumers’ Purchase Intention;Behavioral Sciences;2024-08-11
4. Telepresence, social presence and involvement in consumer’s intention to buy apparels through an interplay of consumer brand engagement;foresight;2024-07-30
5. Interactive vs transactional: how social media ads engage consumers with disparate regulatory orientation and lay rationalism;Industrial Management & Data Systems;2024-07-26
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3