Towards Trust and Trust Building in a Selected Cloud Gaming Virtual Community

Abstract

Trust is an increasingly important factor in the virtual communities (VCs), since trust between different members can determine the long-term collaboration. The authors approach is to examine on trust building on a Cloud gaming VC. They present the related literature and set four major hypotheses based on our literature review. Survey questions were designed based on our hypotheses and sent out to Chinese participants. They collected 100 valid sample size and presented the data demographics. The authors analyze their data which has p-values 0.05 and below for all categories of their four hypotheses. They use one-way ANOVA to compare the current and previous data and explain the interpretation of the analysis. Results show that there is a high extent of accuracy, consistency and support our four hypotheses. To support the case that online gaming is an aspect of emerging Cloud, the authors show examples about role-playing game, mission in the game, transferring trust to friendship and other games in demands. They discuss the limitation of this research and explain the future directions to improve on these aspects.