Shoppers' Experiences of Digital Signage-a Cross-National Qualitative Study

Author:

- Andrew Newman,- Charles Dennis,- LenTiu Wright,- Tamira King

Publisher

AICIT

Subject

Computer Networks and Communications,Software

Cited by 25 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. How an In-Store Self-Service Technology Impacts Customer Shopping Experience, Satisfaction and WOM Intentions;Journal of Marketing Development and Competitiveness;2024-06-18

2. The Environment and Features of Digital Place‐Based Media at Minibus Taxi Ranks as Nontraditional Advertising Media;Advances in Human-Computer Interaction;2024-01

3. Identifying and examining the role of pop-up store design: A mixed-methods study;Journal of Retailing and Consumer Services;2023-11

4. Out-of-home advertising: a bibliometric review;International Journal of Advertising;2023-03-07

5. Digitalisierung zum Anfassen: „Digitale Anschlagtafeln“;Smart Region: Angewandte digitale Lösungen für den ländlichen Raum;2023

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