Identifying and examining the role of pop-up store design: A mixed-methods study

Author:

Ye Yuchen,Yang YikaiORCID,Huang QiORCID

Publisher

Elsevier BV

Subject

Marketing

Reference99 articles.

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2. Color and shopping intentions: the intervening effect of price fairness and perceived affect;Babin;J. Bus. Res.,2003

3. Small store design and marketing effects: experiential developments in SME fashion pop-up store strategies;Bain,2016

4. The role of the environment in marketing services: the consumer perspective;Baker,1986

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