Author:
Domingo Michelle P,Casil Vivian G,Duldulao Andrei O,Flores Winny Grace B,Musni Myla Frances A
Publisher
Consortia Academia Publishing
Reference21 articles.
1. Amos, C., Holmes, G., & Strutton, D. (2008). Exploring the relationship between celebrity endorser effects and advertising effectiveness. International Journal of Advertising, 27(2), 209-234.
2. Ansolabehere, S., Lessem, R., & Snyder Jr, J. M. (2006). The orientation of newspaper endorsements in US elections, 1940-2002. Quarterly Journal of Political Science, 1(4), 393-404.
3. AP. (2016). Donald Trump says he doesn't need celebrity supporters: 'I didn't have to bring J-Lo or Jay Z'. Billboard. Retrieved from http://www.billboard.com/articles/news/7565705/donald-trump-celebrity-supporters-hillary-clinton-jennifer-lopez-jay-z-beyonce
4. Appiah, O. (2001). Black, White, Hispanic, and Asian American adolescents' responses to culturally embedded ads. Howard Journal of Communication, 12(1), 29-48.
5. Appiah, O. (2007). The effectiveness of "typical-user" testimonial advertisements on black and white browsers' evaluations of products on commercial websites: Do they really work? Journal of Advertising Research, 47(1), 14-27.