The Effectiveness of “Typical-User” Testimonial Advertisements on Black and White Browsers' Evaluations of Products on Commercial Websites: Do They Really Work?
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Published:2007-03
Issue:1
Volume:47
Page:14-27
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ISSN:0021-8499
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Container-title:Journal of Advertising Research
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language:en
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Short-container-title:JAR
Subject
Marketing,Communication
Cited by
31 articles.
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