Product quality, brand image and customer service of home appliance companies: Inputs to sales strategic plan

Author:

Su Siying

Publisher

Consortia Academia Publishing

Reference23 articles.

1. Optimum operational lifespan of household appliances considering manufacturing and use stage improvements via life cycle assessment;Alejandre;Sustainable Production and Consumption 32,2022

2. Make it delightful: Customers' experience, satisfaction and loyalty in Malaysian theme parks;Ali;Journal of destination marketing & management 7,2018

3. Awan, A. G., & Rehman, A. U. (2014). Impact of customer satisfaction on brand loyalty: An empirical analysis of home appliances in Pakistan. British journal of marketing studies, 2(8), 18-32.

4. The role of Halal awareness, Halal certification, and marketing components in determining Halal purchase intention among non-Muslims in Malaysia: A structural equation modeling approach;Aziz;Journal of International Food & Agribusiness Marketing,2013

5. The effect of product quality, service quality, price on product purchasing decisions on consumer satisfaction;Chaerudin;Ilomata International Journal of Tax and Accounting,2021

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