The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention Among Non-Muslims in Malaysia: A Structural Equation Modeling Approach-Reference-Cited by-同舟云学术

The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention Among Non-Muslims in Malaysia: A Structural Equation Modeling Approach

Published:2013-01 Issue:1 Volume:25 Page:1-23
ISSN:0897-4438
Container-title:Journal of International Food & Agribusiness Marketing
language:en
Short-container-title:Journal of International Food & Agribusiness Marketing

Author:

Aziz Yuhanis Abdul,Chok Nyen Vui

Publisher

Informa UK Limited

Subject

Marketing,Food Science,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/08974438.2013.723997

Reference44 articles.

1. Applying the Theory of Planned Behavior (TPB) inhalalfood purchasing

2. Strategies for building consumer brand preference

3. Structural equation modeling in practice: A review and recommended two-step approach.

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