Teaching Reform of Broadcasting and Presenter under the Background of Artificial Intelligence

Abstract

Abstract With the continuous development of modern science and technology, artificial intelligence has entered an unprecedented period of rapid development. It is profoundly changing all social strata, and with further changes, artificial intelligence has developed rapidly. In recent years, artificial intelligence has been used in broadcasting and hosting field for many times, which has attracted the attention of domestic and foreign media. The anchor of artificial intelligence is still constantly updated and iterated, It is gradually replacing a lot of simple and highly repetitive work. The media industry and academic circles are worried whether the artificial intelligence anchor will replace the broadcasting and hosting profession? Based on this reason, under the background of artificial intelligence, this paper discusses the educational reform of broadcasting and hosting art in Colleges and universities. It is found that 54% of the students are willing to learn the second type of broadcasting and hosting subject, and act as their own, 10% of the students hold an attitude of unwillingness, and the remaining 36% are indifferent.