Application of Motion Graphics in Visual Communication Design

Author:

Song Ge

Abstract

Abstract In commercial visual communication design, the application of motion graphics is becoming more and more popular. In order to better improve the visual presentation of the whole motion works, in practical application, the logic, transformation, transition and music elements of dynamic graphics determine the presentation effect of motion works, as well as some key points that should be paid attention to in the specific production. These are the contents of this paper’s analysis and research.

Publisher

IOP Publishing

Subject

General Physics and Astronomy

Reference12 articles.

1. A Study on Kansei Reaction in Visual Communication Using the Factors of Motion Graphics;Cho;Transactions of Japan Society of Kansei Engineering,2010

2. A study on visual perception for effective motion graphics;Park;Design Convergence Study,2013

3. Application of dynamic graphics in new media design;Li,2019

4. Grammar-based procedural animations for motion graphics;Carra,2018

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