The Application of Intelligent Generation Technology in the Visual Communication Design of Exhibition Brand

Abstract

Since the beginning of the new century, information technology has advanced by leaps and bounds, and intelligent technology has made breakthroughs, speech recognition, and image recognition. In the development of medium and long-term exhibition brands, intelligence and modernization are taken as one of the development tasks. The visual communication design of brand logo is the graphical post symbol language of brand trademark, which is the silent transmission of brand. As long as you see a certain brand logo, its product characteristics and values can emerge in your mind. It is very easy to identify. Graphics, colors, and fonts are its main visual elements. Exhibition is a very promising industry in the modern business economy, and it is one of the best platforms for enterprises to promote their brands. Paying attention to the brand visual communication design of exhibitions is of great significance and value to enhance the overall impression of enterprises in the minds of consumers. This article explores the value and principles of corporate brand in the exhibition industry. Research shows that corporate brand visual communication design in exhibitions should be based on the brand architecture system, reflect the connotation of brand culture, and highlight brand design innovation. Taking corporate brand visual communication design in the exhibition industry as the research object, to explore its design value, the value of corporate brand visual communication design in commercial exhibitions is very great, and enterprises must attach great importance to commercial exhibitions. From the perspective of visual communication design, it can be parsed into three levels: color, space shaping, and graphic and text conformity. To reconstruct brand design, companies must make layout, innovation, and reconstruction of these three levels and strengthen commercial exhibitions. The impact and appeal of the visual communication design of the Chinese enterprise brand can truly enhance the influence and popularity of the enterprise brand and ultimately promote the sustainable development of the enterprise brand.