A Study on Kansei Reaction in Visual Communication Using the Factors of Motion Graphics

Author:

CHO Youngil1,YAMANAKA Toshimasa2

Affiliation:

1. Doctoral Program in Kansei Behavioral and Brain Sciences, Graduate School of Comprehensive Human Sciences, University of Tsukuba

2. Graduate School of Comprehensive Human Sciences, University of Tsukuba

Publisher

Japan Society of Kansei Engineering

Reference5 articles.

1. [3] S.J. Lee: The relation between Movement working as a Grouping clue in Moving Picture and Semantic structure forming, Journal of Korean Society of Design Science, Vol.19, No.5, 2006.

2. [4] Katrina Ryl: Why Use Motion Graphics Instead of Traditional Graphic Design? An Analysis from an Industry Perspective, The University of Newcastle School of Design Communication and IT Bachelor of Design Visual Communication, 2002.

3. [5] Matt Frantz: Changing Over Time, The Future of Motion Graphics, http://www.mattfrantz.com/thesisandresearch/motiongraphics.html, 2003.

4. [9] Paul J Locher, Jeffrey K Smith, Lisa F Smith: The influence of presentation format and viewer training in the visual arts on the perception of pictorial and aesthetic qualities of paintings, Perception, Vol.30, Issue 4, pp.449-465, 2001.

5. [10] Morris, J. D.: Observations: SAM: The Self- Assessment Manikin, Journal of Advertising Research, vol35, no6, pp.63-68, 1995.

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1. Application of Motion Graphics in Visual Communication Design;Journal of Physics: Conference Series;2021-02-01

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