The Choice of Variables for Segmentation of the International Market
Author:
Publisher
Emerald
Subject
Marketing,Business and International Management
Reference23 articles.
1. International Marketing Indicators
2. Boote, A.S. (1983), “Psychographic Segmentation in Europe”, Journal of Advertising Research, Vol. 22 No. 6, pp. 19‐25.
3. A review of industrial market segmentation research and a proposal for an integrated segmentation framework
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