A review of industrial market segmentation research and a proposal for an integrated segmentation framework-Reference-Cited by-同舟云学术

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A review of industrial market segmentation research and a proposal for an integrated segmentation framework

Published:1985-01 Issue:2 Volume:2 Page:101-115
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Chéron E.J.,Kleinschmidt E.J.

Publisher

Elsevier BV

Subject

Marketing

Reference73 articles.

1. Trappings vs substance in industrial marketing;Ames;Harvard Business Review,1970

2. Consumer behavior as risk taking;Bauer,1960

3. Industrial buying behavior;Bonoma;Marketing Science Institute Report No. 77-177,1977

4. Industrial market segmentation: Choice, cost and control;Bonoma,1983

5. How British industry buys;Buckner,1967

Cited by 47 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Is segmentation a theory? Improving the theoretical basis of a foundational concept in business-to-business marketing;Industrial Marketing Management;2024-01

2. Implementation of new segments in small- and medium-sized enterprises (SMEs);Journal of Business & Industrial Marketing;2022-07-01

3. B2B market segmentation: A systematic review and research agenda;Journal of Business Research;2021-03

4. Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data;Social Network Analysis and Mining;2018-08-23

5. Market segmentation in container shipping services: a qualitative study;Management Research Review;2017-10-16

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