Customer satisfaction and the marketing‐quality interface

Author:

Bond Edward U.,Fink Ross L.

Publisher

Emerald

Subject

Marketing,Business and International Management

Reference42 articles.

1. The nature of satisfaction: An updated examination and analysis

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3. Cravens, D.W., Greenley, G., Piercy, N.F. and Slater, S.F. (1998a), “Mapping the path to market leadership: effectively combining various dimensions of strategy into an integrated process of strategic analysis and action maps the path to market leadership”,Marketing Management, Vol. 7 No. 3, pp. 28‐39.

4. Marketing's role in product and service quality

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1. Managing international distributors’ complaints: an exploratory study;Journal of Business & Industrial Marketing;2020-04-04

2. Innovation Management Based on Customer Satisfaction;Advances in IT Personnel and Project Management;2015

3. The synergic relationship between TQM and marketing in creating customer value;Managing Service Quality: An International Journal;2007-05-22

4. Are drivers of customer satisfaction different for buyers/users from different functional areas?;Journal of Business & Industrial Marketing;2007-02-06

5. Satisfaction in e‐learning: the context of supplementary instruction;Campus-Wide Information Systems;2006-03

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