The synergic relationship between TQM and marketing in creating customer value-Reference-Cited by-同舟云学术

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The synergic relationship between TQM and marketing in creating customer value

Published:2007-05-22 Issue:3 Volume:17 Page:240-258
ISSN:0960-4529
Container-title:Managing Service Quality: An International Journal
language:en
Short-container-title:Managing Service Quality

Author:

Mele Cristina

Publisher

Emerald

Subject

Strategy and Management

Reference70 articles.

1. Dialogue and its role in the development of relationship specific knowledge

2. Creating value-in-use through marketing interaction: the exchange logic of relating, communicating and knowing

3. Total quality marketing (TQMk) – a symbiosis

4. Customer satisfaction and the marketing‐quality interface

5. Bower, M. and Garda, R.A. (1985), “The role of marketing in management”,The McKinsey Quarterly, Autumn, pp. 34‐46.

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