Marketing's role in product and service quality-Reference-Cited by-同舟云学术

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Marketing's role in product and service quality

Published:1988-11 Issue:4 Volume:17 Page:285-304
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Cravens David W.,Holland Charles W.,Lamb Charles W.,Moncrief William C.

Publisher

Elsevier BV

Subject

Marketing

Reference42 articles.

1. Marketers Discover What “Quality” Really Means;Bertrand;Business Marketing,1987

2. Marketers Discover What “Quality” Really Means;Bertrand;Business Marketing,1987

3. Marketers Discover What “Quality” Really Means;Bertrand;Business Marketing,1987

4. Marketers Discover What “Quality” Really Means;Bertrand;Business Marketing,1987

5. Marketers Discover What “Quality” Really Means;Bertrand;Business Marketing,1987

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