Contemporary Marketing Practices research program: a review of the first decade-Reference-Cited by-同舟云学术

Contemporary Marketing Practices research program: a review of the first decade

Published:2008-02 Issue:2 Volume:23 Page:84-94
ISSN:0885-8624
Container-title:Journal of Business & Industrial Marketing
language:en
Short-container-title:Jnl of Bus & Indus Marketing

Author:

Brodie Roderick J.,Coviello Nicole E.,Winklhofer Heidi

Publisher

Emerald

Subject

Marketing,Business and International Management

Reference66 articles.

1. A Model of Distributor Firm and Manufacturer Firm Working Partnerships

2. Customer retention management processes

3. Brady, M. and Palmer, R. (2004), “What are they doing? A study of contemporary marketing practice in Ireland”, Irish Journal of Management, Vol. 25 No. 1, pp. 125‐36.

4. Researching the role of information and communications technology (ICT) in contemporary marketing practices

5. Integrating Information Technology into Marketing Practice – The IT Reality of Contemporary Marketing Practice

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