Contemporary Marketing Practices research program: a review of the first decade
Author:
Publisher
Emerald
Subject
Marketing,Business and International Management
Reference66 articles.
1. A Model of Distributor Firm and Manufacturer Firm Working Partnerships
2. Customer retention management processes
3. Brady, M. and Palmer, R. (2004), “What are they doing? A study of contemporary marketing practice in Ireland”, Irish Journal of Management, Vol. 25 No. 1, pp. 125‐36.
4. Researching the role of information and communications technology (ICT) in contemporary marketing practices
5. Integrating Information Technology into Marketing Practice – The IT Reality of Contemporary Marketing Practice
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