Delving into the Architecture of International B2B Relationship Marketing During the COVID-19 Pandemic: From Business Convergence to Partnership Effectiveness-Reference-Cited by-同舟云学术

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Delving into the Architecture of International B2B Relationship Marketing During the COVID-19 Pandemic: From Business Convergence to Partnership Effectiveness

Published:2024-08-07 Issue: Volume: Page:1-25
ISSN:1051-712X
Container-title:Journal of Business-to-Business Marketing
language:en
Short-container-title:Journal of Business-to-Business Marketing

Author:

Vătămănescu Elena-Mădălina¹^ORCID,Dabija Dan-Cristian²^ORCID,Ciuciuc Victor-Emanuel¹^ORCID,Alexandru Vlad-Andrei³

Affiliation:

1. Department of Management, National University of Political Studies and Public Administration (SNSPA), Bucharest, Romania

2. Department of Marketing, Babes-Bolyai University of Cluj-Napoca, Cluj-Napoca, Romania

3. Center for Research in Management, National University of Political Studies and Public Administration (SNSPA), Bucharest, Bacau, Senal-Com, Romania

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/1051712X.2024.2386530

Reference224 articles.

1. Co-Production Related To Business Counselling in the Microfinance Sector as a Demonstration of Social Cooperation: An Interpersonal Relationship Approach

2. An analysis of Covid-19 implications for SMEs in Pakistan

3. The internationalization of small to medium-sized enterprises: do all levels in international networking matter?

4. Does Globalization Impact Entrepreneurship?

5. Major Determinants of Small and Medium-Sized Enterprises Growth in Ragwe Market, Homabay County, Kenya in Post Covid -19

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